Eye Level Reel
Shot by the talented Ramona Soria Photography
The edit, style, and sound design were crafted by me, Kyle Lawrence. I used dynamic audio to build excitement during the journey to the store, then transitioned with a record scratch into a smooth jazz vibe — creating contrast and setting a relaxed tone that let the store and her interactions shine.
Client Social Media
As Design Lead at Mediaverse, I shaped the creative direction for this optician’s social media, transforming quick in-store snaps into sleek, studio-style posts and engaging reels. From design concepts and art direction to image choices, fonts, and color correction, I kept every detail on-brand.
The result? A stylish, approachable feed that grew from 0 to 1,937+ followers, building trust, community, and a stronger visual identity.
